Want a high powered web site that gets exceptional results?
If you're suited, you can do really well on the net.
Forget the hype. Most businesses don't get super rich on the internet. In fact many are not suited to a web presence. But one fact cannot be denied. If your product or service is suited, and if you do it properly, you can generate more business than you ever imagined possible. Certainly it is important to have an open mind about your businesses suitability. Who would have thought that a fruit and vegetable shop would make a killing on the web?
Don't get left behind.
The Internet is becoming one of the fastest growing mediums for marketing. And many of those businesses that are doing it properly are receiving exceptional returns on their investment. But first let us help you determine the feasibility of going on the web.
It is estimated that Australian online revenue will grow from $127.5m to $16 billion by 2002, and that 90 per cent of organisations now use E-mail globally.
Also Online advertising is expected to grow to $11.5bn in 2003, surpassing dollars spent in some traditional media according to new research released by Jupiter Communications. These staggering figures indicate the internet is not something that's going to go away. It's going to grow!
No sense in having a web site just for the sake of it.
Let's get realistic about the internet. There are a lot of web sites out there in cyberspace that are doing absolutely nothing other than just being there because someone thought it was a good idea at the time. This is despite the site being built and designed by a top graphic artist.
The reason they are not getting any visitors is because they need more than a spectacular site to get the results. In fact, a very graphic intensive site will often take so long to download that people will move on without waiting.
On the other hand, there are sites many making substantial income. A good site needs to be planned with a clear set of objectives in mind. It should not be a means of self adulation, saying, "Come and see how good we are". A good site is filled with lots of user benefits. It needs to interact with the visitor.
If done right you can get substantial results from the internet.
To get results requires an expert in web promotion to work alongside the graphic designer. The results don't just happen. It takes very specialised skills to promote your web site using vehicles such as search engines, directory listings, reciprocal links, advertising banners, email and News Groups. To use these vehicles to their maximum potential it is critical that they are clearly understood. It takes expert skills to get your company to rank high on any search for your products or services. It also takes special expertise to get visitors to "click" on your listing even if it is not top of the search results. The site will require regular attention. In fact, consistently getting visitors is a science that only a very few elite are able to achieve.
You can have access to highly specialised Web marketing skills.
Beattie Management Consultants has this unique skill and ability. They are able to employ a powerful range of proven strategies to get people to not only visit your site, but to keep coming back. More than that. The visitors will want to buy from you! If you don't have a site, let us assess whether one would suit your particular type of business. We'll also show you how to have a site that really gets results for far less than you ever imagined possible. If you do have a site, we'll complete a diagnosis of your site entirely free, and get it really working.
Most importantly, we'll help you determine where the web fits in your overall marketing mix, so that your marketing efforts will be fully integrated for the most efficient use of your advertising dollar. Planning your site is critical
Every marketing professional knows the need to have a marketing plan before embarking on a new venture or new product launch. But very few people give any attention to the planning process of a web site. The need for planning is so critical to internet success.
Your first step is to find out more.
If you want to know more about web promotion, contact Beattie Management Consultants or call (08) 9250 1669 and we'll give you all the information to get you started and to achieve better results. And if you haven't yet got a web site in place, our creative graphic design team will prepare a stunning site for you that will really gets results
The Benefits
of Internet Marketing:
You can advertise
from your web site to the whole world from any
remote location for the same cost as advertising to
just your suburb. Your site is open
24 hours per day, but you don't need staff to be in
attendance for any particular time to meet
customers' needs and enquiries. The visitor can
inspect your goods and services without having to
get into their car and without making an
appointment. You can respond to
customer enquiries automatically by electronic
means such as AutoResponder. You can have the
most upmarket web site and yet operate from run
down premises, thereby allowing a small business to
compete on similar terms as a large one. An
expression used amongst internet people is, "No-one
knows you're a dog on the net." The internet
therefore levels the playing field. Your web site will
raise the image of your company and build or
consolidate your brand image. Your site will
allow on-line sales to supplement your in store
sales. Written information
such as tutorials, and newsletters can be sold by
downloading without the need for publishing or
postage. Your site can
source out prospects for minimum cost once it is up
and running. Your site can allow
interaction with your customers and clients. A good
way to do this is by encouraging an exchange of
ideas and opinions by means of a discussion group.
This interactivity is also good for obtaining
addresses and for eliciting consumers' views about
your products and services. You can display a
huge data base of stock with descriptions in glossy
colour, to the whole world at far less cost than in
brochures. You can instantly update your stock list
and prices for a lower cost than replacing
expensive brochures. You can accurately
target your market by placing banners on other
sites which sell similar products or attracting
similar interest groups. You can offer
certain types of products and information on a free
trial basis by downloading. The Internet
reduces the reliance upon having premises from
which to run a business. There is less need
to hold large amounts of stock as you don't need
large display areas. The internet is
less labour intensive and allows instant and easy
access without human involvement. The user controls
the situation and is not intimidated by high
pressure sales. The user can go back over points
she does not fully understand and make a quality
decision. You can operate
from any site without the need to open offices
throughout the nation to be represented. 24 hour support and
follow-up can be provided with the use of
Frequently Asked Questions (FAQ's), a help search
facility and online support.
For more information
about how you can improve your results from web promotion,
simply contact Beattie
Management Consultants
or call (08) 9250 1669.
And if you're in the market for an impressive yet high performing web site then visit the sample web sites that our professional graphic design team can prepare for you.
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